top of page

Ashley Collins

Editor, Writer & Content Strategist

 

Travel & Tourism

Hi! I'm an experienced editor, writer, and content strategist. I'm fascinated by the power of storytelling. I'm driven by SEO. I've worked with over 50 clients to help get traffic to their website, build community, and drive conversions.

​

Based in the Greater Fort Lauderdale area.

​

Lover of iced lattes, orange cats, and traveling to new places.

​

​

Screenshot 2023-09-09 151011.png

Editing

resumé

SKILLS & EXPERTISE

  • Grammar and Style Editing

  • Headline and Title Crafting for SEO

  • Keyword research

  • Research and Fact-Checking

  • Tone and Voice Consistency

  • Creating Content for:

    • Websites

    • microsites

    • email marketing

    • social media 

  • CMS Management

  • Content audits

  • Leadership Experience

    • Co-manage a network of freelance writers.​

  • Client Management

    • Work directly with tourism destinations (Destination Toronto, Visit Lauderdale, Explore North Myrtle Beach and more).​

Content Creation

Below are a series of works I wrote for various platforms.

Lifestyle/News Articles

WORK EXPERIENCE

2021-Present

Copy Editor - Remote

Simpleview 

  • Develop content plans & strategies for domestic and international tourism organizations.

  • Focus on client's tone and voice branding

  • Manage freelance writers to ensure high-quality content production.

  • Cultivate client relationships and deliver outstanding results.

  • Proficient in SEO and content management systems.

  • Content creation for following platforms - tourism organization websites (leisure and meetings), social media, microsites, ad campaigns and e-newsletters.

2022-2023

External Communications Chair

Junior League of Greater Fort Lauderdale

  • Managed social media channels, curated content, and engaged in on-site photography and videography.

  • Created and executed monthly social media plan with volunteer committee.

  • Crafted impactful press releases for media coverage.

2019-2022

Freelance Writer

Good Housekeeping, Health, The List & Heavy

  • Wrote copy for notable clients like The List, Heavy, Good Housekeeping, and Health.

  • Optimized content using popular keywords, subheadings, and internal links for improved search results.

2019-2022

Flight Attendant 

Spirit Airlines

  • Provided exceptional customer service, ensuring passenger comfort and satisfaction.

  • Conducted pre-flight safety briefings, demonstrating expertise in safety equipment and emergency procedures.

  • Collaborated with cabin crew for efficient in-flight service, including meal and beverage service and prompt response to passenger requests.

2016-2019

News/Features Reporter

Naples Daily News/USA Today

  • Contributed to breaking news and features desks.

  • Collaborated with talented reporters and photographers.

  • Applied SEO best practices to optimize digital copy.

  • Captured videos and photos and utilized video editing software.

  • Pitched story ideas at news meetings.

  • Developed and maintained relationships with sources.

EDUCATION

University of Central Florida 

Bachelor's Degree - Radio-TV - Broadcast Journalism

Orlando, FL

KEY ACHIEVEMENTS

As a content marketing professional, my goal is to help clients achieve their business objectives by leveraging the power of effective storytelling. Whether through website copy, social media marketing, or any other content medium, I am committed to creating engaging, informative, and impactful content that resonates with audiences and inspires action.

 

With expertise in strategy, execution, and optimization, I can help clients elevate their brand and their message, connecting with audiences and driving engagement and conversions. 

​

In my current role as a copy editor and strategist, I've had the privilege of achieving several key milestones:

​

  • I've played an integral role in 12+ site launches, ensuring that our clients make a compelling online debut.

​

  • Conducted a thorough site audit for Travel Texas, providing invaluable insights to the client regarding the performance of their website, along with recommendations for improvements.

​

  • Developed a content strategy and plan for Riverside County, CA, with the aim of elevating awareness about this exciting destination.

​

  • I've actively participated in the recruitment and interviewing of multiple talented writers, expanding our freelance network, and strengthening our team.

​

  • My collaboration with SEO experts has been pivotal in ensuring that our clients' websites boast top-notch content, positioning them for strong search engine rankings.

contact
bottom of page