Ashley Collins
Copy Editor/Content Marketer/Social Media Manager
Ashley is an experienced copy editor specializing in digital marketing for the tourism and travel industry and beyond. She effectively manages multiple content creation projects, crafting engaging and compelling content that drives conversions.
In her role as an editor with Simpleview, Ashley seamlessly coordinates and oversees multiple projects simultaneously. Her strong organizational skills and attention to detail ensure that each project is executed flawlessly and meets or exceeds client expectations. She meticulously reviews and edits content, ensuring it aligns with brand guidelines, maintains a consistent tone and style, optimized for SEO and adheres to industry best practices.
Expertise Areas
Content Creation
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Proficient in crafting compelling and persuasive written content for various platforms such as websites, blogs, newsletters & social media.
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Editing/Proofreading
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SEO Optimization
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Planning & Strategy
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Content Auditing
SEO
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Keyword research
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Content optimization
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Proficient in utilizing SEO analytics tools, such as Google Analytics and Search Console,
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Up-to-date with current SEO trends, algorithm changes, and industry best practices .
Project Management
Social Media
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Proficient in creating content project plans, defining objectives, setting milestones, and organizing tasks to ensure execution.
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Time Management
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Team Leadership
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Documentation and Reporting
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Client management
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Strategy
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Content Creation
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Proficient in using social media management platforms to schedule posts, monitor engagements, and streamline social media workflows.
Resume
Experience & Expertise
June 2021- present
Digital Copy Editor - Simpleview
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Develop SEO-driven content and strategies for destination marketing organizations.
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Manage freelance writers to ensure high-quality content production.
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Cultivate client relationships and deliver outstanding results.
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Proficiently utilize content management systems.
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Utilize data and analytics tools to optimize content strategies.
June 2022 - May 2023
Social Media Manager - Junior League of Greater Fort Lauderdale
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Managed social media channels, curated content, and engaged in on-site photography and videography.
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Created and executed monthly social media plan with volunteer committee.
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Crafted impactful press releases for media coverage.
May 2021-May 2022
Writer - Multiple Clients
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Wrote copy for notable clients like The List, Heavy, Good Housekeeping, and Health.
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Optimized content using popular keywords, subheadings, and internal links for improved search results.
May 2019- May 2021
Flight attendant - Spirit Airlines
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Provided exceptional customer service, ensuring passenger comfort and satisfaction.
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Conducted pre-flight safety briefings, demonstrating expertise in safety equipment and emergency procedures.
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Collaborated with cabin crew for efficient in-flight service, including meal and beverage service and prompt response to passenger requests.
March 2016-May 2019
News/Features Reporter - Naples Daily News
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Contributed to breaking news and features desks.
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Collaborated with talented reporters and photographers.
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Applied SEO best practices to optimize digital copy.
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Captured videos and photos and utilized video editing software.
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Pitched story ideas at news meetings.
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Developed and maintained relationships with sources.
Dec 2014- Feb 2016
Breaking News Reporter - Picayune Item
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Reported on breaking news, events, and government meetings.
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Captured photos and videos for news coverage.
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Supported social media account management.
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Pitched story ideas at daily news meetings. Utilized layout software to design pages.
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Wrote content and captured photography for a quarterly lifestyle magazine.
Ashley's Works
Click logos for work samples
Digital Marketing
Writing Works
