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Ashley Collins

Digital copy editor and writer

In her full-time role, she helps destination marketing organizations (DMOs) market their offerings through the creation of SEO-optimized static pages, blogs, landing pages, e-newsletters, and social media posts. She manages several content creation projects and a network of freelance writers.


She’s a former USA Today network journalist with nine years of digital journalism experience under her belt. She's contributed articles to multiple outlets, including Good Housekeeping, Heavy, and Health.​


  • Twitter
  • LinkedIn
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Expertise Areas

Content Creation

  • Blogs

  • E-newsletters

  • Social media posts

  • Static/landing page copy

  • Create content strategy and plan using tools like Excel and Google Docs

  • Utilize CMS platforms to upload content


  • Keyword research

  • Knowledge of Google tools, such as Trends, Analytics, Keyword Planner & more

  • Conduct content audits on Destination Marketing Organization websites to develop a content plan

  • Utilize SEO Best Practices

Project Management

Social Media

  • Manage domestic and international clients

  • Clients include Visit Panama City Beach, Florida; Visit Lauderdale; Explore York County; and more

  • Manage a network of freelance writers

  • Utilize Client Management Software to track client projects and communication

  • Plan content strategies for clients, including the Junior League of Greater Fort Lauderdale

  • Created social media posts for Visit Lauderdale

  • Experience with Facebook, Instagram, Twitter, Snapchat & TikTok


Experience & Expertise

June 2021- present

Digital Copy Editor - Simpleview

  • Develop content strategies & create marketing copy for DMOs

  • Manage a team of freelance writers

  • Write/edit short and long-form content (blogs, newsletters, etc.)

  • Maintain client relationships throughout project lifecycle

  • Implement SEO best practices in content strategy

  • Run web content audits to improve performance

  • Experience w/ Google Analytics, Semrush & Google Search Console

June 2022 - present

Social Media Manager - Junior League of Greater Fort Lauderdale

  • Manage external facing social media channels for local chapter

  • Channels include Facebook, LinkedIn, Instagram & Twitter

  • Create a monthly plan/strategy to promote fundraisers

  • Manage a committee of volunteer members

May 2019- May 2021

Flight attendant - Spirit Airlines

  • Identified, documented and reported cabin maintenance issues Identified-

  • Oversaw the comfort, safety and security of all guests onboard

  • Resolved guest conflicts appropriately

  • Prioritized safety and timeliness

March 2016-May 2019

News/Features Reporter - Naples Daily News

  • Served on breaking news and features desks

  • Worked with a team of reporters and photographers

  • Optimized copy with SEO, videos and images

  • Pitched story ideas at news meetings

  • Assisted in national coverage of the Parkland shooting as a USA Today contributor

  • Earned third place for feature writing from Florida Press Club

Dec 2014- Feb 2016

Breaking News Reporter - Picayune Item

  • Wrote breaking news content for print and web

  • Managed publication's social media accounts

  • Pitched story ideas at daily news meetings

  • Used design software for newspaper pages (Adobe)

  • Created copy for quarterly lifestyle magazine

Ashley's Works

Click logos for work samples

Digital Marketing


Writing Works

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