Ashley Collins
Digital copy editor and writer
In her full-time role, she helps destination marketing organizations (DMOs) market their offerings through the creation of SEO-optimized static pages, blogs, landing pages, e-newsletters, and social media posts. She manages several content creation projects and a network of freelance writers.
She’s a former USA Today network journalist with nine years of digital journalism experience under her belt. She's contributed articles to multiple outlets, including Good Housekeeping, Heavy, and Health.
Expertise Areas
Content Creation
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Blogs
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E-newsletters
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Social media posts
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Static/landing page copy
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Create content strategy and plan using tools like Excel and Google Docs
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Utilize CMS platforms to upload content
SEO
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Keyword research
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Knowledge of Google tools, such as Trends, Analytics, Keyword Planner & more
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Conduct content audits on Destination Marketing Organization websites to develop a content plan
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Utilize SEO Best Practices
Project Management
Social Media
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Manage domestic and international clients
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Clients include Visit Panama City Beach, Florida; Visit Lauderdale; Explore York County; and more
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Manage a network of freelance writers
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Utilize Client Management Software to track client projects and communication
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Plan content strategies for clients, including the Junior League of Greater Fort Lauderdale
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Created social media posts for Visit Lauderdale
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Experience with Facebook, Instagram, Twitter, Snapchat & TikTok
Resume
Experience & Expertise
June 2021- present
Digital Copy Editor - Simpleview
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Develop content strategies & create marketing copy for DMOs
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Manage a team of freelance writers
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Write/edit short and long-form content (blogs, newsletters, etc.)
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Maintain client relationships throughout project lifecycle
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Implement SEO best practices in content strategy
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Run web content audits to improve performance
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Experience w/ Google Analytics, Semrush & Google Search Console
June 2022 - present
Social Media Manager - Junior League of Greater Fort Lauderdale
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Manage external facing social media channels for local chapter
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Channels include Facebook, LinkedIn, Instagram & Twitter
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Create a monthly plan/strategy to promote fundraisers
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Manage a committee of volunteer members
May 2019- May 2021
Flight attendant - Spirit Airlines
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Identified, documented and reported cabin maintenance issues Identified-
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Oversaw the comfort, safety and security of all guests onboard
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Resolved guest conflicts appropriately
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Prioritized safety and timeliness
March 2016-May 2019
News/Features Reporter - Naples Daily News
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Served on breaking news and features desks
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Worked with a team of reporters and photographers
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Optimized copy with SEO, videos and images
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Pitched story ideas at news meetings
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Assisted in national coverage of the Parkland shooting as a USA Today contributor
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Earned third place for feature writing from Florida Press Club
Dec 2014- Feb 2016
Breaking News Reporter - Picayune Item
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Wrote breaking news content for print and web
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Managed publication's social media accounts
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Pitched story ideas at daily news meetings
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Used design software for newspaper pages (Adobe)
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Created copy for quarterly lifestyle magazine
Ashley's Works
Click logos for work samples
Digital Marketing
Writing Works
